Builder, organizer, collector, editor.
The public side should communicate taste and direction. The private side should compress the work of thinking, planning, collecting, and operating into one place.
Why rebuild
The old product accumulated too many routes and too many disconnected surfaces. The new version is being rebuilt around clearer domains, denser overview pages, and stronger internal structure.
What matters
Usability first, but with enough editorial intent that the public side feels authored. Fewer top-level pages. Better tabs. Better SEO. Better hosting hygiene. Better long-term maintenance.